CONTENT MARKETING :Content marketing is a strategic marketing and business process focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience and ultimately drive profitable customer action.
When done correctly, this helps create a relationship with your audience, which leads to trust. And when your audience members trust you, they’re more willing to do business with you when they’re ready to make a purchasing decision. To communicate with your audience, you need to produce content. Content has the very important job of pulling people from one stage of the inbound methodology to another. Your content should attract the right people to your site, engage those people into leads, and nurture and help close them into customers. But it doesn’t stop there. Your content should also delight your customers and turn them into promoters of your brand.
In a nutshell, content marketing is the art of communicating with your prospects and customers without having to sell to them. As opposed to advertising your products and services, you’re creating helpful, engaging content that your prospects and customers can enjoy and learn from.
THE GOAL
The primary goal was to maximize conversions and consolidate the operations of their four other divisional websites into a single intuitive brand experience.
This would enable Cleveland Brothers to enhance their overall marketing strategies by providing better product promotion and streamlined integration with existing Caterpillar technology offerings. We were ready for the challenge and had our team of interactive experts rethink the entire approach to structure, interface and core technologies used on their site in the past.
2. THE GOAL
The primary goal was to maximize conversions and consolidate the operations of their four other divisional websites into a single intuitive brand experience.
This would enable Cleveland Brothers to enhance their overall marketing strategies by providing better product promotion and streamlined integration with existing Caterpillar technology offerings. We were ready for the challenge and had our team of interactive experts rethink the entire approach to structure, interface and core technologies used on their site in the past.
3. THE GOAL
The primary goal was to maximize conversions and consolidate the operations of their four other divisional websites into a single intuitive brand experience.
This would enable Cleveland Brothers to enhance their overall marketing strategies by providing better product promotion and streamlined integration with existing Caterpillar technology offerings. We were ready for the challenge and had our team of interactive experts rethink the entire approach to structure, interface and core technologies used on their site in the past.
LIKE & SHARE THIS PROJECT:
CHIPPY MANAGER SAY:
“These guys have built such a strong relationship with our organization that we consider them an extension of our IT department. We always know that excellent service is just a phone call or e-mail away and that we will receive the same level of attention they always provide that makes us feel like we're their top priority.”GET A FREE QUOTE
(*) We’ll never spam your email!
